Lesson Plans/Lesson Plan 1

Diploma in Applied Travel and Tourism=

Course Name: Sales & Marketing

Lesson Plan
Aim:

Lecture Delivery Plan:
1. Revision


 * 4 P's (7p's) - Place, Product, Price, Promotion - Process, Physical Evidence,
 * PLC - Product Life Cycle
 * Terms - market, segments,



Destination - The Product
 * ask students to find a natural and constructed destination


 * great walks of NZ - name and tell me about them - who, why, what, when, where and how

Asked students to look at the slideshow over the week - Tourist Area - Lifecycle

Kirsty and Andrea to present their destinations

Students to complete their "Take Off" for class next week