Tourist Destinations/Resources/Course Guide



=Tourist Destination=

Semester Two- 2014

Course Aims
This course will provide students with a clear understanding of what constitutes the all-around product - the tourist destination.

Qualification
Tourist Destination is a level 4 paper and forms part of the Diploma in Applied Travel and Tourism.

Learning outcomes
1. Identify and define a tourism destination

2. Distinguish and evaluate between different categories of destination

3. Understand and evaluate the complexity of the tourist destination as a tourism product

4. Understand the process involved with marketing a destination

Course staff
Lecturer: Lynn Brandham

Office: D104

Phone: 03 474 6139

Email: lbrandham@op.ac.nz

Appointment times must be made by email (directly)

Delivery Details
Room: H614, each Thursday - 10-12 (for two hours)

Timetable:

Thursday, July 25 - Introduction - The tourist product

Thursday, August 1 - SWOT/PESTEL analysis

Thursday, August 8 - Guest Speaker - Ali Copeman (D101) - Destination Categories/Conference Destination

Thursday, August 15 - Urban/Coastal

Thursday, August 22 - Cultural/Heritage - (guest speaker)

Wednesday, August 28 - Site visit - Olverston House. Tour begins at 9.30. Meeting at 9.15am

Thursday, September 5 - Destinations specialties Thursday, September 12 - Future/Emerging Destinations

Thursday, September 19 - Destination Promotion/Branding

Thursday, September 26 - Destination Marketing - Social Media

Course Participation
To ensure your success in this course, participation in all class sessions is highly recommended.

As a matter of courtesy please inform administrative staff and/or your lecturer prior to class if you are unable to attend. Some students eg. international students, have obligations regarding their attendance which we are required to provide to the relevant government agencies.

You must advise in writing by letter, or by using the form available from the SAB reception, if you intend to withdraw from the course.

Supporting Resources

 * Wikieducator - course wiki
 * Email
 * Library
 * Internet

Assessment
This paper has an integrated assessment process. Each activity you are assigned is an assessment, there are five in total. All activities must be successfully completed for you to pass this course. The final assessment tests your in-depth understanding of one learning area contained in this course.

Activity 1: Madrid SWOT

Activity 2: Factfile

Activity 3: Destination Categories

Activity 4: Future Destinations

Note: ''Whenever you use ideas written by someone else in your assessments, you must acknowledge the source of this material. Is is crucial that you understand the importance of respecting the intellectual property of other writers and researchers. All sources must be referenced using American Psychological Association (APA) format. If you do not acknowledge the material correctly, where international or otherwise, you are guilt of plagiarism which is considered a dishonest practice with disciplinary outcomes which range from losing part a percentage of your marks (or a resit) to failure of the paper. Tutorials to help with referencing and integrating academic literature into your work will be held near the beginning of the semester. You are expected to attend both training sessions. We encourage you to go tho the Learning Centre should you require assistance with any aspect of referencing and/or academic writing.''


 * put in link to Assessment and moderation policy AP900 and Plagiarism Policy AP607.00. (Polybase)

Assessment Integrity
Deadlines for assessment will be enforced. Extensions may be granted under the following circumstances:


 * medical grounds (a medical certificate is required)
 * compassionate grounds

You must apply for an extension before the due date by filling in an extension form available from administration staff and then negotiating a date for submitting your assessment with the lecturer(s) concerned.

Course Award
The overall top student in this course will be recognised at an awards ceremony held prior to graduation in December. In some cases there are sponsored prizes for top students.