Ict-innovation/FBT/3-Test

= Test Module 3 = '''Question 1 : Why is it advisable that when embarking on any advocacy campaign you recognize and take into account government interest? '''


 * 1) Because government is generally against all forms of advocacy
 * 2) Because government has larger public interest to protect
 * 3) Because government takes delight in being consulted
 * 4) To avoid being seen as partisan

Question 2 : Why would a FOSS business want to brand its products or services?


 * 1) In order to compete favorably with proprietary software
 * 2) To be uniquely identified
 * 3) To increase FOSS visibility
 * 4) In order to demystify the notion that FOSS is often of poor

Question 3 : Which one of the following points within the executive level of Government is last point of intervention for advocacy mattes relating to halting the enactment of unwanted legislation?


 * 1) President
 * 2) Governors
 * 3) Cabinet
 * 4) Mayor

Question 4 : What is the most important lesson from the Mozilla brand protection case study discussed in the manual?


 * 1) Brand protection is costly
 * 2) Branding is for big business
 * 3) Branding keeps others out of business
 * 4) Protecting brands through trademarks protects you from fake or inferior imitations

Question 5 : Which of the following possible FOSS advocacy issues presents a good argument and has a potential of attracting larger public interest and why?


 * 1) Compulsory FOSS applications in all public schools because it lowers costs of managing school IT by simply installing cost free software
 * 2) Compulsory FOSS applications in all public schools because FOSS is freely and readily available for download from the net
 * 3) Compulsory FOSS applications in all public schools because universal education for all depends on access to affordable learning opportunities
 * 4) Compulsory FOSS applications in all public schools because global trends suggest a movement towards FOSS use in public school.

Question 6 : Which of the following represents a major difference between community media and public broadcaster?


 * 1) Unlike Public Broadcaster, community media doesn’t charge or levy local people wishing to promote their services
 * 2) Unlike public broadcaster, community media is managed by people who are ill qualified
 * 3) Community media uses local language in a community led programming while public broadcaster uses official language in a centrally controlled programming
 * 4) Community media’s is more commitment to local development than public broadcaster

Question 7 : What is meant by Critical Mass?

Question 8 : Why is it so important to choose an individual or organization of good repute to lead an advocacy campaign?


 * 1) To give your cause more credibility
 * 2) To justify your actions
 * 3) To fend off opposing views
 * 4) To show you serious about your campaign

'''Question 9 : What is Branding? '''

Question 10 : If your advocacy strategy is to send a letter to a partner asking them to sign it along with you, why would you possibly do that?


 * 1) To see if they support your position
 * 2) To receive guarantees they will take account of their actions
 * 3) To promote transparency during campaign
 * 4) To improve information flow

Question 11 : What is attribution with regard to individual branding?


 * 1) The act of obtaining written permission by the trademark owner
 * 2) The requirement by copyright law to share proceeding with the developer of software
 * 3) The surrender of commercial rights by the developer of software
 * 4) A term in copyright law requiring one to acknowledge or credit the author of a work which is used or appears in another work

Question 12 : How is FOSS brand names protected?


 * 1) Through licenses such as GPL3
 * 2) By an online community surveillance scheme
 * 3) By placing product keys on application
 * 4) FOSS brands are never protected and are open for use by anyone

Question 13 : Why is creating Critical Mass seen as a particularly good strategy in creating FLOSS market?


 * 1) Because of the need to sustain and grow the FLOSS business
 * 2) To stem any attempts to isolate your business by rivals
 * 3) When you have a critical mass it means your business eventually stops advertising
 * 4) To force reluctant users to switch to your services/products

'''Question 14 : When building a network of partners for advocacy work it is advisable to first think about Internal Networking. Why is that important for small businesses?'''


 * 1) Internal networking always leads to credible contacts
 * 2) Internal networking depends on resource readily available to you to get information you need
 * 3) Because internal contacts are more royal and dependable
 * 4) Small business networks are restricted to people you already know

Question 15 : Internet based advocacy is becoming more and more popular, why?


 * 1) Communicating online is always cheaper than face to face communication or other forms of communication
 * 2) Important and educated audiences needed for advocacy has moved online
 * 3) Its more credible and fashionable
 * 4) Because of the availability of wide array of technology tools suited for advocacy work

Question 16 : Which one of the following reasons makes government a less likely target for FLOSS marketers


 * 1) Because Governments are less accountable
 * 2) Because of Governments struggle for transparency and wider access to services
 * 3) Because of governments sensitivity to piracy
 * 4) Because Governments are often the biggest ICT consumers

'''Question 17 : One way to create FLOSS market is by persuading existing ICT users. Which one of the following statements misrepresents the act of persuasion?'''


 * 1) Showing what others are doing
 * 2) Showing user generated views
 * 3) Showing frightening accounts of users of rival products, services
 * 4) Showing scarcity of goods or services

Question 18 : What do legislative advocacy initiatives ultimately try to achieve?


 * 1) Agitate public resentment against government
 * 2) Influence customer choices
 * 3) Resolve political differences
 * 4) Public policy change

Question 19 : What important function will a database serve in an online based advocacy campaign?


 * 1) Store partners contact addresses
 * 2) Store graphic posters of your messages
 * 3) Budgets of your advocacy campaign
 * 4) Letters and petitions of your campaign

Question 20 : When is sending letters most effective as a form of conveying your advocacy message


 * 1) When you want to inform and discuss advocacy issues with community members
 * 2) Whenever the issue is most sensitive
 * 3) When informing and inviting local representative or parliamentarians to a meeting
 * 4) When communicating with people you know very well

Question 21 : Which of the following statements is incorrect?


 * 1) Public Relations is the act of managing information flow between an organization and the public
 * 2) Appreciate the significance of PR in raising public awareness
 * 3) Learn how to use cost effective media campaigns
 * 4) Show disapproval for commercial and proprietary software

Question 23 : With regard to Advocacy work, what is external networking?


 * 1) Networking with partners outside your country for purpose of gaining support for your work
 * 2) Process of asking people you know outside your organization for information about your target audience
 * 3) Not involving your own staff in the expensive work of getting information
 * 4) Asking people you don’t know for information about your target audience

Question 24 : Which of the following statement could be said to be untrue about Public Relations 


 * 1) You have creative control on what goes into the advert in the paper
 * 2) The PR exposure you receive is only circulated once
 * 3) An editor won't publish your same press release three or four times in their papers.

Question 25 : What does Trademark in copyright law intended to protect?


 * 1) Software Piracy
 * 2) Product Abuse
 * 3) Rights of Trademark owner
 * 4) Product consumers/users

Question 26 : Which one of the following is true?


 * 1) National events such as World Telecommunication day is reserved specifically for ICT Advocacy
 * 2) For FLOSS Advocacy to succeed it must emphasize the issue of costs
 * 3) Media Relations is same as Media Advocacy
 * 4) There is a fairly good level of FLOSS knowledge among ICT techs

'''Question 27 : What is Advocacy? '''

Question 28 : In which of the following situation would issuing a Press Statement be most appropriate


 * 1) When announcing promotion for a staff member
 * 2) Receiving a prestigious award for your products
 * 3) When announcing dates for company annual general meeting
 * 4) When there has been theft in the organization

'''Question 29 : According to the 5Ps of Branding, People (ie. your own staff) could harm your brand. Mention one way in which they could do so?'''

'''Question 30 : As advocacy organizers we are advised to learn more about what our target audiences know about the issue(s). Specifically, why is this so important?'''


 * 1) In order to know if they support you
 * 2) To know what new additional information they may need
 * 3) In order to segregate the target audience
 * 4) To establish their capacity to comprehend your issues

'''Question 31 : What policy vehicle at the discretion of an executive arm of government is used to halt unwanted legislation? '''


 * 1) Vetoes
 * 2) Budgets
 * 3) Rules
 * 4) Regulation

'''Question 32 : FOSS projects aim (at least in theory) to get as many programmers on board as possible, to get the software developed. This being the case, why would a project seek to control usage of the name of the'''


 * 1) To protect Interest of the Community of Developers
 * 2) To avoid abuse of software by users
 * 3) To protect interest of users
 * 4) To encourage innovation

Question 33 : Why are special events such as Software Freedom Day an important occasion for small FLOSS business to promote their services, products?


 * 1) Its when the worlds’ leading companies clinch big software contracts
 * 2) That is when world and national attention is focused on issues relating to software development
 * 3) That is when Government feels obliged to support software developers
 * 4) That is when Government feels obliged to support software developers

'''Question 34 : Which of the following statements is NOT true? '''


 * 1) Legislative advocacy is illegal
 * 2) Protest is a form of advocacy
 * 3) Simple and clear advocacy messages render themselves to less misinterpretation
 * 4) Lobbying as a form of advocacy is usually effective when soliciting individual or a small group influence.

Question 35 : Mention one social factor that could influence Critical Mass positively or negatively 

Question 36 : What is product branding?


 * 1) Garnishing company logo on your products and services
 * 2) Is the proprietary visual, emotional, rational, and cultural image that you associate with a Company or a product
 * 3) Constantly displaying and associating your products with other popular products
 * 4) An appealing slogan often used to accompany your product advertisement

'''Question 37 : Emails are effective tools in an online advocacy campaign. Which one of the arguments in the context of a typical African society, is of least concern to any one planning to undertake online advocacy.'''


 * 1) High levels of computer illiteracy
 * 2) Postal mail and not email is still by far the most used form of communication by majority of rural poor.
 * 3) Not many people access email on regular basis
 * 4) Advocacy emails from unknown senders may be treated as unsolicited mail or spam

Question 38 : External Networking posses a number of challenges for small business, which one of the following is a small FLOSS business likely to face?


 * 1) Building sufficient confidence among big and existing partners in a network
 * 2) Keep up with the maintenance of partner database
 * 3) Printing and distributing enough business cards at meetings
 * 4) Finding right reasons for joining and remaining in a network

Question 39 : Which is the most important first step in an advocacy campaign?


 * 1) Good understanding of your issue(s) and its potential benefits to a larger community
 * 2) Knowledge of the legislative process
 * 3) Knowledge of your sector
 * 4) Knowledge of potential advocacy partners

Question 40 : Which one of the following is not a necessary task in a typical media advocacy campaign?


 * 1) Data gathering
 * 2) Lobbying
 * 3) Picketing
 * 4) Information Sharing