Tourism Industry and Enterprises/Course description

Indicative Content for this programme •	The history, definition and nature of tourism •	Tourism industry strategies and policies (international and national) and their role in tourism enterprise planning •	The economics of tourism including positive and negative impacts. •	Development of strategic investment plans – development and growth of the industry, foreign investment, investment opportunities, business opportunities,trade options •	Different business models used in tourism – sustainability, economic and cultural based. Research to inform strategies in conjunction with enterprise and industry •	Sustainable business strategies