Exploring Tourism/Activities/Then and now

Objectives
1. Understand the key terms and concepts associated with tourism and hospitality and the nature of these industries.

2. Analyse the current status of tourism in New Zealand in terms of the factors that influence its growth and success.

(Assessment)

Activity
Section One of a report on the Tourism Industry in New Zealand

Task
This task forms the first part of a report, which will in total be approx 4000-5000 words, covering this course:

In this section (which covers learning outcome one and two) you must answer the following:

1. What is Tourism New Zealand?


 * Who runs it? Who funds it?
 * Does it have a vision/mission statement? What is its vision for the future of tourism in New Zealand ?
 * What are TNZ's strategic priorities, and how will this be achieved? Can you provide an example for each outcome?

2. What does Tourism New Zealand do and why?

3. How does it do it?


 * what campaigns are presently running, describe at least two, (use the branding campaign '100% Pure' to provide evidence)
 * what other tools eg. social media, does it use

4. Tourism New Zealand History - what were its origins (summarised in a chronological order)

5. Create a list of the main associations/agencies associated with the NZ Tourism Industry, then write about two; including their roles and responsibilities (activity) (not part of the word count placed in the appendix at back)

Important


 * Your report must be correctly formatted. You can also refer to the links in the supporting resources below.


 * In the first section you do not have to write a title page, table of contents or executive summary - this will be done near the end of the report. Just write this first section so that included in your writing are the answers to the questions above.


 * Date of submission:Monday','April 7 - Please email to me - thank you ( This is your 1st draft, I will give you comments on any improvements needed, the final draft will be marked as part of the full report.)

Supporting Resources

 * Three year Marketing Strategy


 * Tourism New Zealand


 * Statement of intent


 * TIA's Plan


 * 100 years of tourism in New Zealand


 * TNZ vision


 * How to write an Executive Summary


 * How to write a business report


 * Help with referencing (go to Quickcite)


 * China Market


 * Ministry of Business, Innovation and Employment


 * Support Adventure website


 * TIA Vision for 2025


 * Visitor spend