Sales and Marketing/Resources/Lesson Plans/Lesson Plan 4

Diploma in Applied Travel and Tourism

Course Name: Sales & Marketing

Lesson Plan
Aim:

Lecture Delivery Plan:

 * Presentations: Image campaign

Brand


 * Handout from Tourism Business Magazine - Brand identity and proposition


 * updated power point "branding1'


 * Tourism NZ blog


 * Winterwonderland campaign


 * [marketing assessment]