Tourist Destinations/Resources/Lesson Plans/Lesson Plan 5a

=Diploma in Applied Travel and Tourism=

Course Name: Tourist Destination

Course Code: Cultural Tourism

Lesson Plan
Aim:

Lecture Delivery Plan:
1. Presentations - anyone

Discussion around Olverston visit


 * what were your expectations


 * were you disappointed?


 * what added value


 * what were some of the diversifications being marketed - can you think of anymore?


 * Talk about products and how a destination is just a series of products whether natural or man-made


 * Multiplier effect

Tourist destinations built around a certain type of tourism

1. Cruising - destination in itself - from a NZ perspective


 * cruise ship NZ facts


 * DCC cruise ships


 * San Pedro new promotion

2. Pink tourism market - NZ as a destination
 * wooing the pink dollar


 * Air NZ promotion

3. Wine Tourism - California, France, Australia,


 * Magaret River attraction

4. Music - Nashville
 * Boreno


 * Music Tourism package

Look at readings on course drive: Nashville, New York Punk, Abba, - split into groups get them to summarise readings and report back. Now find three music events which could a help a place, city, town, area become a tourist destination.


 * Abbey Road Crossing - Beatles


 * Abbey Rd now