ICTC/FIT/Community/Communications

Communications Strategy
- Randy Fisher 14:10, 23 November 2012 (UTC)

Processes

 * What are internal processes (including approvals, signoffs) for developing and disseminating information.
 * Who does what, with who's knowledge and signoff?

Social Media Assets

 * Facebook: http://www.facebook.com/FocusIT.ca
 * LinkedIn:
 * LinkedIn Alumni Group: http://www.linkedin.com/profile/view?id=215628881&locale=en_US&trk=tyah


 * Tumblr: http://focusitca.tumblr.com/
 * Twitter (FocusIT): https://twitter.com/FOCUSITca
 * - Randy Fisher 13:29, 23 November 2012 (UTC)


 * Twitter (ICTC): https://twitter.com/ICTC_CTIC

ICTC Assets

 * Key Messages - ICTC & FIT
 * FIT Newsletter
 * FIT Website
 * FIT Video (NEED Link)
 * ICTC Surveys
 * Other (specify):

ICTC / FIT Relationships

 * High Schools
 * Colleges
 * Universities
 * Educational Organizations / Associations
 * Alumni
 * Friends of FIT / ICTC

Channels

 * by province
 * by stakeholder group (i.e., teachers, students, school admin, policy makers, politicians, parents (note - some folks have dual roles)
 * inclusion in their communications, newsletters


 * by affiliated organizations, networks and communities (i.e., by province, by sector; nationally, provincially, regionally and communities (including economic development)
 * inclusion in their communications, newsletters


 * by media
 * see Media Requests


 * by social media
 * by website(s)
 * IT Careers - http://www.it-careers.ca/itsa.htm

Creative Commons' 10th Anniversary Celebration
As part of the CC community, there are many things you can do to help:


 * Add a widget or banner to your website: you can find the official CC10 logo here: (scroll to the bottom of the page): http://wiki.creativecommons.org/CC10


 * Go to a party, or encourage your friends to attend. There are CC10 events planned on every continent (except Antarctica), starting tonight and continuing almost every day through December 16. There are even some online events and webinars. See them all listed at http://wiki.creativecommons.org/CC10


 * Friend us on Facebook (http://www.facebook.com/creativecommons), follow us on Twitter (https://twitter.com/creativecommons), and let your friends know. The hashtag for the celebrations will be #CC10


 * Give CC a birthday present! Write something, draw something, compose something - whatever you do well - and add it to our CC10 Flickr group: http://bit.ly/cc10flickr, or send it to us via Twitter, Facebook or at press@creativecommons.org


 * And, of course, please encourage your friends and family to donate (or even donate yourself) at https://creativecommons.net/donate/

Timeline
(What has to be done, by when)
 * ST, MT, LT
 * by soft and hard launch dates
 * Newsletter - http://wikieducator.org/ICTC/FIT/Newsletter

Randy
 * Notify provincial reps about need to engage their contacts (primarily FIT) to subscribe to the mailing list for the FIT newsletter
 * Inform them in FIT weekly meeting - that they will be getting a note from FIT-HQ
 * Follow up communication with reps - with an email note with actual request in the body of the email (for folks to subscribe to the newsletter - includes sign-up link). They will send their contacts this email OR the contents of this email - advising them to sign up and opt-in to the FIT newsletter
 * Sign-Up Link needs to be developed (and inserted into the email); also where will it direct to? What does the landing page have to look like? Who is doing this, by when?
 * ICTC will craft email
 * Newsletter to be published mid-month (starting in January)


 * NB Jan 8. activity - have NB teachers sign up and opt-in to newsletter (at least 50 teachers) - let folks know that it is primarily for FIT but not exclusively. Ask them if they know of other places where we / they can share the existence of the community (i.e., channels, other teachers, admin folks, etc.)
 * Share to Twitter, Facebook, other social media channels

Outstanding Needs:
 * a sign in page and opt-in; also, provide link
 * a newsletter template with ICTC / FIT logo (i.e., look and feel, and placeholders for content)
 * Process flow re: content put into newsletter template
 * Content to come from: http://wikieducator.org/ICTC/FIT/Newsletter


 * a metrics report (from who?) regarding how many people have signed up to the newsletter for tracking purposes. (Who can provide this, and where does it come from / reside?)

Publication Timeline
Activities
 * Content writing / provision (could be done on the wiki) - rolling updates throughout the month - http://wikieducator.org/ICTC/FIT/Newsletter
 * Freeze Content - 1 week before Publication Date


 * Editing, proofing, revision (1 day)
 * Submit for Approvals (2 days)
 * By person submitting content - Emily, Tracy
 * By ICTC Communications - Lee, He Jung


 * Place content into newsletter template (pre-defined) - (1 day)
 * Coding (if any)
 * Final review - copy, look and feel (1 day)
 * Who does this?


 * Decide distribution list (ensure that it is populated and ready-to-go)
 * Test email(s)
 * Make modifications as necessary
 * Test until satisfied


 * Publish - to specified distribution list
 * Share link with all ICTC and FIT social media channels
 * Track and measure progress / monitor metrics
 * Analyze results (1 day)


 * Other?

Monitoring & Evaluation

 * Media / Social Media Monitoring
 * Feedback
 * FIT Core Group
 * ICTC Internal
 * FIT Stakeholders

Followup & Continuous Improvement

 * TBD