Sales and Marketing/Activities/The Tourism Product

Objectives
Looking at aspects of the tourism product

Activity
Identifying tourism products and segmented groups attached to them

Task
1. Prepare a small report on the various tourism products available in the Dunedin area. List the vendors (those selling) in each category eg. accommodation, attractions, activities, ancillary services.

2. Provide different kinds of examples of how these products are being promoted

3. Go through the classified section of the ODT (supplied) and other daily newspapers (online) and make a list of various job positions that are available in the area. List the jobs by the industry segment eg. travel, hospitality etc.

Supporting Resources

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