Tourist Destinations/Resources/Lesson Plans/Lesson Plan 7a

=Diploma in Applied Travel and Tourism=

Course Name: Tourist Destination

Course Code:

Lesson Plan
Aim:

Lecture Delivery Plan:
Presentations: Fiona

Branding - ask students for product branding definition - should have done in Sales and Marketing


 * 10 most valuable brands in the world


 * name some tourism brands: Air New Zealand, Hilton, Scenic Circle, 100% Pure


 * Branding - what is it?


 * Icon - exercise (3 minutes)


 * Wispa - branding of a product

Destination Marketing and in particular branding

This youtube a reminder of Destination Marketing - all aspects:


 * Destination marketing - Aspen

discussion about this - topics

Destination Branding - Branding defines a unique set of beliefs about a destination


 * Helsinki destination branding

Logos:

Slideshow: Tourism Branding

Activities to complete
1.