Sustainable Tourism/Activities/Responsible Tourism

Objectives
Learning Outcome 1 - Identify and examine sustainability in a tourism context

Activity
Identify and analyse a responsible tourism operation

Task
Complete this task in four stages:

1. Select a tourism sector: accommodation / hospitality / transport / attractions

2. Find two organisations/businesses which:


 * one which operates nationally and one which operates internationally
 * has some link with "green", "responsible" or "sustainability"
 * describe their operation
 * do they have a vision or missio statement?
 * who is their market

3. Explain their marketing strategy
 * does it incorporate a drive for sustainability

4 Would you nominate them for a Responsible Tourism Award - why/why not?

Put your findings into a slideshow (4 slides) and be willing to present them for discussion in class.

Supporting Resources

 * Supporting reading - lecuturer to supply
 * Daintree Ecolodge Website
 * Daintree Eco Lodge & Spa Youtube
 * Responsible Tourism Awards