Tourist Destinations/Activities/SWOT

Objective
Completion of a SWOT - strength, weakness, opportunities and threats analysis

Activity
SWOT analysis of Madrid, Spain (Assessment)

Task
You are a tourism company wanting to set up a tour in Madrid. As part of your decision making and strategic planning for starting this tour complete a SWOT which would help you to decide what kind of tour/s your company would be best to operate.

Using the SWOT matrix complete the analysis - strength, weaknesses (internal) and opportunities and threats (external) then write a paragraph explaining your decison and see if you can find a similar tour that is already running.

Due: email to me by Friday, August 9 - please remember put your name on your work

Supporting Resources

 * About Madrid
 * Madrid
 * Madrid wikipedia
 * Reading on Madrid in course drive