VirtualMV/Research in IT/Methodologies/Ethnographic

Overview
Hammersley and Atkinson (1983) emphasise the researcher’s overt/ covert participation in research subjects’ daily lives for an extended duration, observing, listening to conversations, and collecting data that contributes to the understanding on issues being investigated.

Rybas and Gajjala (2007) cyberethnography (in technology-mediated environments), includes both production and consumption of technological artefacts.